What do clothes mean to you?

I like new clothes. I get a buzz from finding a bargain or finding a dress that looks fantastic! I’m probably more careful than most people because I know which colours are in that season, so I'll fill my wardrobe with those colours.

Do you have to wear anything in particular to work?

I must say that the clothes I wear to work every day are really similar to the clothes I’d wear when I go out. It’s like a show sometimes. The work is exciting, there’s always something going on, some gossip going around about someone, or someone’s done something. I wouldn’t say it’s like ‘Ugly Betty’ I’d say it’s more like ‘A Devil Wears Prada’ because you’ve got to make sure you look the part, that your well-groomed and professional – ready to work and ready to design. There is certainly an image you have to stick to.

What do you like to wear the most?

My favorites have to be my dresses. I’ve got loads of different ones. I like different patterns and colours and I make sure that the colours are what I would like if I would be designing them. Usually, after I’ve worn something more than three times I get fed up and want a different colour – just so that I keep up with the fashion.

Do you have a preferred style of dress?

Yes, I normally go for the same shape in a dress. It’s this simple shape I usually tend to go for as it makes me look taller – like some sort of optical illusion.

Your job sounds really glam, but is there a lot of pressure on you?

It is hard work once we get to the shops. It sounds glamorous but we can be shopping continuously for two days maybe three. Some people might think that it sounds idyllic and would love to shop all day, but it can get very stressful if you’re with the boss, showing them all kinds of different things and they aren’t impressed. That’s quite tough. Then you’ve got to try and get them on your side. Once we’ve both been inspired and found what we want, the design process begins. It’s always about the next idea – never ‘well done’ but ‘what’s next?’ So it can be very cutthroat in some respects.

This dress is fantastic.

This has to be my favorite piece of clothing at the moment. I bought it in Hong Kong on my last trip with work and I just adore the shape and the fact that it’s different, the pocket on the side and the work that’s gone in to making it, and the colour is very popular this month.

Why did you decide to design menswear? Wouldn’t it be easier to design clothing for women, as you know how women think?

I used to enjoy creating clothes for myself, but you tend to design what you like rather than what the customer would like. I decided to make men’s clothing because I wouldn’t be bringing my own personal taste into the designs. So I’ve got to think more about the reasoning. Why would a man want to wear a particular garment? Why does he like the colour? And would his friends wear the same sort of thing? If I’m out and about in London, or if I go home, and see someone with the bag I’ve designed it’s an amazing feeling and you get the feeling that you’ve made something that’s good and that people want to buy.

Which piece of clothing could you not live without?

The little black dress is always a must-have and this has to be my favourite one. It’s classy yet it’s all got all these embellishments on it that makes it look a bit jazzier when I go out. You can add colour easily without spending much money, by wearing different colour tights or tights with a bit of sparkle which makes the style a bit funkier.

Does your work play a prominent part in your life?

It’s hard switching off from work sometimes because you might have an idea when you’re watching TV or something. Then I’ve got to make sure I put the idea onto paper straight away. It’s important that I do that – because once that urge has gone I don’t think I’ll be able to work anymore because I’ve always got to make sure I’m thinking of new ideas, thinking ahead of the game and keeping my ideas fresh.